--- title: "The Builder" slug: mar-2026 date: 2026-03-01 description: "Developer marketing changed when coding did. Plus links on Markdown for Agents, PostHog's marketing budget, Claude Code best practices, and more." edition: 1 canonical: https://lukestahl.io/newsletter/editions/mar-2026/ --- Developer marketing changed when coding did. The end of coding doesn't mean code stopped existing. It means the skill shifted from implementation to articulation. Late 2025 made that real. Cursor, Claude Code, Bolt, v0 redefined who builds software. Product managers ship internal tools now. Designers ship prototypes that are the product. Developers work at 5-10x speed with zero patience for fluff. If your developer content still assumes the reader writes code manually, you're writing for a shrinking audience. The people evaluating your product think in prompts, not syntax. ## Blogs & Projects - What is Developer Marketing**[What Is Developer Marketing and Why It Exists](https://lukestahl.io/blog/developer-marketing/)**
The article dissects the role of developer marketing, emphasizing its unique position between product and growth marketing. - Markdown vs CMS**[Can a website run on Markdown alone?](https://lukestahl.io/blog/markdown-vs-cms/)**
This article examines the trade-offs between using Markdown with AI for content management and traditional CMS solutions. - End of coding, age of building**[End of coding, age of building](https://lukestahl.io/blog/end-of-coding-age-of-building/)**
The blog explains how the shift from coding to building tools has changed the landscape from requiring deep syntax and framework knowledge to prioritizing clear articulation and decision-making. - **[developer-marketing](https://github.com/Stahlwalker/developer-marketing)**
The repo introduces a Claude Code skill designed to teach AI developer marketing and streamline developer-focused content creation with strategy. ## Links I like - **[Introducing Markdown for Agents](https://blog.cloudflare.com/markdown-for-agents/)**
Markdown for Agents explains how Cloudflare's network enables real-time HTML-to-markdown conversion, optimizing content for AI agents and reducing token usage by up to 80%.
_Celso Martinho & Will Allen_ - **[How we spend our marketing budget at PostHog (with actual $ figures)](https://posthog.com/founders/actual-marketing-budget)**
This article breaks down PostHog's monthly marketing budget, offering a transparent view of their $144,000 spend, which includes $40,000 on paid ads and $72,000 on personnel costs.
_Charles Cook_ - **[Google Workspace CLI — one command-line tool for Drive, Gmail, Calendar, Sheets, Docs, Chat, Admin, and more. Dynamically built from Google Discovery Service. Includes AI agent skills.](https://github.com/googleworkspace/cli)**
The article introduces `gws`, a CLI tool for interacting with Google Workspace APIs, dynamically integrating new endpoints via Google's Discovery Service. - **[Practice made Claude perfect](https://github.com/shanraisshan/claude-code-best-practice)**
The repo provides a practical guide to implementing the Command → Agent → Skill orchestration workflow in Claude, detailing how to configure commands, customize sub-agents, and define skills for enhanced automation. - **[ShipReadM Audit for Dev Tools](https://ship-ready.xyz/)**
Paste your dev tool's URL. Get a comprehensive GTM readiness audit in 60 seconds. - **[Universal SEO skill for Claude Code](https://github.com/AgriciDaniel/claude-seo)**
The repo provides a detailed guide on using Claude SEO for comprehensive site audits, including technical SEO, schema markup, and AI search optimization. ## Technology was a mistake - [RentAHuman.ai - Hire Humans for AI Agents](https://rentahuman.ai/) ## Technical & Developer Marketing Jobs - [Head of Marketing (Kotlin Ecosystem) at JetBrains](https://job-boards.eu.greenhouse.io/jetbrains/jobs/4695274101) - [Community Marketing Manager at Coder](https://jobs.ashbyhq.com/Coder/6acec49d-5e70-4fea-98e1-cb3e1506b10d) - [Campaign Manager at LaunchDarkly](https://job-boards.greenhouse.io/launchdarkly/jobs/7655083003) - [Principal Product Marketing Manager at CodeRabbit](https://jobs.ashbyhq.com/coderabbit/a920f163-4a8e-4ee1-a9d7-dc2ce4689ae3) ## Folks to follow - [Hank Taylor](https://x.com/theHankTaylor) - [James Hawkins](https://x.com/james406) --- That's it for March. If you're rethinking how your team talks to developers, I'm probably thinking about the same stuff. Find me on [LinkedIn](https://www.linkedin.com/in/lukestahl/) or [X](https://x.com/LukeStahl11). — Luke