---
title: "The Builder"
slug: jun-2026
date: 2026-06-16
description: "Launched Shacks Bloom & Co. Shipping real sites in the AI era, Webflow Cloud apps, Remotion, Notion's dev platform, and developer marketing."
edition: 4
canonical: https://lukestahl.io/newsletter/editions/jun-2026/
---

Launching Shacks Bloom & Co. was a hands-on experience, not just a checkbox on a to-do list. My wife set up her floral design LLC, and I took charge of getting the production site live. She's already landed her first paid gig, marking a solid start for the business.

## Blogs & Projects

- <img src="/blog/images/newsletters/Shacks_OG 1200_630.png" alt="Shacks Bloom & Co. | Florals for parties and intimate events" class="li-thumb"><span class="li-text">**[Shacks Bloom & Co. | Florals for parties and intimate events](https://shacksbloom.com/)**<br>Bespoke floral arrangements tailored for intimate events — weddings, dinner parties, occasions worth designing around rather than ordering from a catalog.</span>
- <img src="/blog/images/shipping-a-website/shipping-a-website-hero_png.png" alt="Prompting is quick. Shipping a website isn't." class="li-thumb"><span class="li-text">**[Prompting is quick. Shipping a website isn't.](https://lukestahl.io/blog/shipping-a-website/)**<br>Prompting a site is fast. DNS, email deliverability, analytics, AEO, Core Web Vitals, and payments are not. This is what it actually took to ship two production sites.</span>
- <img src="/blog/images/newsletters/Cloud.png" alt="Webflow Cloud. One workspace for your site and your app. Or just the app." class="li-thumb"><span class="li-text">**[Webflow Cloud. One workspace for your site and your app. Or just the app.](https://webflow.com/blog/cloud-apps-without-sites)**<br>Webflow Cloud apps can now run on their own domain without a Webflow site attached. Deploy a Next.js or Astro app via git push, use DevLink to pull in components from your marketing site, and get storage, env vars, and logs included.<br>_Stefan Judis_</span>

## Links I like

- **[Make videos programmatically](https://www.remotion.dev/)**<br>Remotion lets you build MP4 videos as React components. Define the timeline in code, pass props to change the output, and render at scale via CLI or Node. Good fit for automated workflows where video content needs to vary by data.
- **[htmlbin — agent-first HTML hosting](https://htmlbin.dev/)**<br>HTMLBin is an API for agents to publish HTML. One auth step, then your agent posts over HTTP. Useful when markdown isn't enough.<br>_Utkarsh Sengar_
- **[Passionfroot - The AI Agent for Creator-led GTM](https://www.passionfroot.me/)**<br>Passionfroot uses AI to match creators to your ICP and generate go-to-market strategies. Replaces the spreadsheet-based sourcing process most teams still run manually.
- **[Build with Notion's Developer Platform](https://www.notion.com/product/dev)**<br>Notion launched a proper developer platform: Workers runtime, CLI, syncs, webhooks, and an External Agents API that lets you @mention Claude, Cursor, or your own agents directly in pages and tasks. Still in beta but worth watching if you build on Notion.
- **[A New Chapter for Contentful: Scaling Our Vision with Salesforce](https://www.contentful.com/blog/a-new-chapter-for-contentful/)**<br>Contentful is joining Salesforce. The API-first, structured content model they pioneered is now table stakes for headless architecture. Good outcome for a good product.
- **[DaVinci Resolve](https://www.blackmagicdesign.com/products/davinciresolve/)**<br>DaVinci Resolve 21 adds a Photo page, 100+ motion graphic effects, and new AI tools. Still the only free tool that puts editing, color, VFX, and audio in one place.
- **[Writing for developers](https://posthog.com/founders/writing-for-developers)**<br>PostHog's James Hawkins on writing for developers: be human, be concise, pick a side. He went 4 for 5 hitting the HN front page. Worth a read if you publish developer content.<br>_James Hawkins_
- **[40 things we've learned about marketing for developers](https://posthog.com/newsletter/marketing-for-devs)**<br>PostHog's 40 lessons on marketing to developers. The contrarian take worth flagging: sell features, not benefits. Developers want to know what something does, not how it makes them feel. Solid read if you're doing dev marketing.<br>_Ian Vanagas_

## Technology was a mistake

- [Is Software Losing Its Head?](https://www.a16z.news/p/is-software-losing-its-head)<br>_Seema Amble_

## Technical & Developer Marketing Jobs

- [Developer Marketing at Linear](https://linear.app/careers/62a4524c-75da-499e-b150-7f68ce9f2da3)
- [Developer Marketing Lead at Trunk.io](https://trunk.io/about?job=developer-marketing-lead)
- [VP of Marketing at Strapi](https://go.zelt.app/careers/strapi/jobs/80237348-907b-4bf7-b908-221dd7f1d6b7/overview)
- [Global Content Manager, AI Developer Tools at Google](https://www.google.com/about/careers/applications/jobs/results/130700171313849030-global-content-manager/)
- [Product Marketing Manager, Enterprise & Developers at Runway](https://jobs.ashbyhq.com/runway-ml/f4f45df6-1019-4f0b-98a8-030cdbf687f8?)
- [Senior Content Marketing Manager, Developer Audience Lead at GitHub](https://githubinc.jibeapply.com/jobs/5374)
- [Lead Product Marketer, Developer Platform at HubSpot](https://www.hubspot.com/careers/jobs/7656911)

## Folks to follow

- [Jason Lengstorf](https://x.com/jlengstorf)

---

That's it for June. If you're rethinking how your team talks to developers, I'm probably thinking about the same stuff. Find me on [LinkedIn](https://www.linkedin.com/in/lukestahl/) or [X](https://x.com/LukeStahl11).

— Luke