Developer Audience & Market Insight
- Developer workflow research
- Competitive + ecosystem intelligence
- Community monitoring (GitHub, Reddit, Discord)
- Search intent + documentation analytics
- Developer persona + segmentation
- Voice of Developer (VoD)
Strategic Foundations
- Developer value pillars
- Technical positioning
- Buyer vs user definition
- Use case + integration mapping
- Developer-focused GTM strategy
- Technical POV development
Messaging & Technical Narrative
- Developer messaging frameworks
- Architecture + workflow explanations
- Technical landing page copy
- Migration + comparison content
- Diagrams + system breakdowns
- Message validation with developers
Activation & Adoption
- Tutorials, quickstarts, examples
- Starter templates + repos
- Onboarding optimization
- Documentation alignment
- Developer campaign support
- Feature + integration adoption paths
Ecosystem, Community & Growth
- Community engagement
- Integration + partner ecosystem support
- Agency + consultant enablement
- Developer feedback loops
- Sales engineering alignment
- Internal technical enablement
IDE & Development Workflow
- Cursor — main workspace, fast iteration
- Claude Code — debugging + large-scale reasoning
- GitHub — version control + collaboration
- Supabase — quick databases + APIs
- Vercel / Netlify — deployments
- Warp — terminal
AI & Research Tools
- ChatGPT — projects, connectors, early research
- Gemini — search, visual references
- Perplexity — landscape + competitive insight
- Common Room — community signal
- Reddit / Discord / X — developer insight
Design & Systems Thinking
- Figma — layout + prototyping
- Excalidraw — whiteboarding + flow sketching
- ChatGPT (Mermaid) — diagram starting points
Content & Documentation
- Notion — writing, drafts, specs, ideas
- GitHub — examples, starters, templates
- Loom — walkthroughs, feedback, SME capture
- Airtable — content + project tracking
Marketing & SEO Stack
- Ahrefs — competitive + keyword research
- SurferSEO — on-page structure
- Google Keyword Planner — automation + research workflows
- Buffer — social distribution
Analytics & Reporting
- PostHog — web + activation analytics
- FullStory — journey + behavioral insight
- Looker — cross-team analysis
- Sigma — lead → pipeline reporting
- GA4 / Plausible — traffic + content performance
Enablement & Sales Alignment
- Gong — customer calls + theme detection
- WorkRamp — internal education
- Figma Slides — decks + presentations
- Arcade — product demos
Collaboration Stack
- Notion — async writing + collaboration
- Slack — communication + save-for-later workflow
- Loom — async explanations
- Airtable — structured project ops
KPIs & Metrics
ACQUISITION
- Developer acquisition
- High-intent traffic
- Docs entry rate
- Content-driven discovery
ACTIVATION
- Activation rate
- Time to first action
- Content → usage conversion
- Documentation engagement
LEAD GENERATION
- SQLs from developer paths
- Lead quality from technical channels
- Trial-to-SQL conversion
- Pipeline influenced by developer touchpoints
Content & Distribution
Content Types
- Technical blog posts
- API documentation
- Video tutorials & demos
- Code samples & templates
- Interactive playgrounds
- Developer guides & quickstarts
- Case studies
- Changelog announcements
Distribution Channels
- Dev.to & Hashnode
- GitHub Discussions
- Stack Overflow
- Reddit (r/programming, r/webdev)
- Hacker News
- Twitter/X (Tech Twitter)
- YouTube & Twitch
- Developer newsletters